An invite or a ticket may just look like another leaflet but it is of utmost importance because of its functionality. It creates an impact which can potentially make an everlasting impression on the minds of prospects buying or getting the invite. Needless to say, free ‘word of mouth’ promotion is an inherent aspect of such a product. The effectiveness of invites/tickets is primarily owing to the longevity it enjoys in the hands of the bearer.
Certain protocols and standards are inescapably important to make an invite attractive, or rather more inviting. They are:
- Creative Design – The core task of communicating and providing information is done by the creative design on the invite/card. Ideally, it should be unique and influential to attract eyeballs.
- Paper Quality – Invitation cards are basically meant for inviting guests/delegates for a special occasion, and hence the quality must be superlative. It must have correct thickness to last and the right dimensions to accommodate the design.
- Information – Invites and tickets must have all the necessary details of the event. E.g. for a pre-wedding party, Bachelor Tickets must have information on instructions, dress code, and food options etc.
Such party invitation cards also have plenty of branding and promotional messages which must be conveyed in an effective manner. Besides, the usage of tickets is an assurance that the intended message is conveyed to the right individual without giving much choice over.